SumTotal | Remote | April 2022 - January 2023

Content Marketing Manager | April 2022 - January 2023

• Drove content marketing strategy for the SumTotal by analyzing gaps in our offerings and determining what resources would help potential customers navigate the current business landscape.

• Orchestrated content calendar of blogs, white papers, infographics, and ebooks.

• Increased SumTotal blog production by 77%.

• Oversaw relationship with external content agencies by delegating content assignments, ensuring deliverables were up to brand standards, and managing payments.

Forrester Research | Boston, MA | November 2019 – April 2022

Senior Research Associate, B2B Marketing | February 2021 - April 2022

Research Associate, B2B Marketing | November 2019 – February 2021

• Owned project management for research reports from inception to publication by creating project timelines, enforcing deadlines, and delegating tasks to the team.

• Assisted 3-5 Analysts at a time with primary and secondary research including coordinating interviews with industry executives, conducting online surveys, and analyzing internal and third-party data.

• Worked with Analysts to ghostwrite short-form writing pieces that synthesize research into digestible, actionable content.

• Managed virtual workshops by creating registration pages in Aventri, sending event outreach, and orchestrating sessions via Webex Training Center.

WordStream | Boston, MA | April 2018 – October 2019

Customer Software Trainer & Onboarder | July 2019 – October 2019

Customer Success Associate | April 2018 – July 2019

• Consulted a portfolio of 80+ clients on optimizing their Pay-per-click marketing efforts by analyzing their Google Ads, Facebook Ads, Microsoft ads, and website landing pages.

• Recommended campaign messaging and targeting based on customer demographics and historical data.

• Trained and onboarded clients in the WordStream Advisor software to help communicate product value and ensure client “stickyness.”

• Created educational content (such as guides, webinars, and presentations) on a variety of paid search and paid social topics.

• Presented at WordStream’s semi-annual user conference in May 2019 with a lecture on harnessing design principles to create effective ads.

Go Ahead Tours, EF Education First | Boston, MA | August 2014 –April 2018

Senior Traveler Support Specialist | October 2017 – April 2018

Senior Account Coordinator | September 2016 - October 2017

Account Coordinator, Customer Service | August 2014 – September 2016

• Advised customers from the time of reservation to departure on tour, airline, and geography expectations as a dedicated customer service specialist.

• Improved staff communication skills by leading trainings on tour features, policies, and traveler feedback.

• Triaged traveler emergency calls by assessing the situation, following protocol, and offering clear next steps on problems ranging from missed flights to medical emergencies.

• Generated service revenue by selling travel insurance and specialty excursions.

• Traveled annually on tours to assess the quality of our offerings and suggest adjustments to upper level management.