You think your 2020 was rough? Trying being Peloton.

After hitting PR snafus in 2019, and supply chain hurdles in 2020, the home fitness company was in hot water.

In this assignment for a BrainStation course, my team endeavored to turn over a new leaf with a New Year’s campaign. This presentation details brand strategy, messaging, three customer personas, and campaign execution.

See the full pitch here: