Experience

American Marketing Association, Boston Chapter | Boston, MA

Freelance Instagram Manager | January 2024 - Present

  • Employ Marathon Sports’ Right Fit™ process to recommend footwear, apparel, and accessories based on customer needs.

  • Consistently meet weekly upsell sales goals: 22% for socks and inserts, and 70% for email sign-ups.

  • Assist the Social Media Manager with content by creating one original video per week via CapCut to contribute to the Marathon Sports Instagram account (19.3K+ followers), focusing on trending content, sounds, and references.

  • Utilize CapCut’s editing features to create high-quality, visually appealing videos that showcased Marathon Sports’ products and brand message.

Marathon Sports | Cambridge, MA

Sales & Marketing | October 2023 - Present

  • Employ Marathon Sports’ Right Fit™ process to recommend footwear, apparel, and accessories based on customer needs.

  • Consistently meet weekly upsell sales goals: 22% for socks and inserts, and 70% for email sign-ups.

  • Assist the Social Media Manager with content by creating one original video per week via CapCut to contribute to the Marathon Sports Instagram account (19.3K+ followers), focusing on trending content, sounds, and references.

  • Utilize CapCut’s editing features to create high-quality, visually appealing videos that showcased Marathon Sports’ products and brand message.

SumTotal | Remote

Content Marketing Manager | April 2022 - January 2023

  • Produced a consistent calendar of targeted, SEO-optimized, and solutions-oriented marketing content, including whitepapers, eBooks, articles, and infographics. Increased overall blog production by 29% YOY, and increased thought-leadership blogs by 40% YoY.

  • Spearheaded SumTotal’s first cross-department, annual predictions eBook in a 6-week period. In addition to writing the document, I project managed efforts between Research, Design, Social Media, Public Relations, and Email Marketing stakeholders.

  • Executed monthly internal newsletter informing company of recently produced marketing content, media mentions, and team wins.

  • Oversaw relationship with three external agencies each producing two monthly pieces of content by assigning briefs, managing payments, and ensuring deliverables were up to brand standards.

    This position was eliminated due to an acquisition.

Forrester Research | Cambridge, MA

Senior Research Associate, B2B Marketing | February 2021 - April 2022

Research Associate, B2B Marketing | November 2019 – February 2021

  • Led end-to-end project management for research reports by creating timelines, enforcing deadlines, and delegating tasks – including project managing a Forrester Wave over a 5-month period.

  • Assisted 3-5 Analysts concurrently with primary and secondary research, including coordinating interviews with industry executives, conducting online surveys, and analyzing internal and third-party data.

  • Orchestrated four bi-annual virtual workshops by creating registration pages in Aventri, executing event outreach, and managing workshop sessions via Webex Training Center.

WordStream | Boston, MA

Customer Software Trainer & Onboarder | July 2019 – October 2019

Customer Success Associate | April 2018 – July 2019

  • Advised a portfolio of 80+ clients on optimizing their search marketing efforts by analyzing their Google Ads, Facebook Ads, Microsoft Ads, and website landing pages, driving significant improvements in campaign performance.

  • Trained and onboarded clients in the WordStream Advisor software to help communicate product value and ensure client retention.

  • One of ten employees selected to present at WordStream’s semi-annual user conference in

Go Ahead Tours, EF Education First | Boston, MA

Senior Traveler Support Specialist | October 2017 – April 2018

Senior Account Coordinator | September 2016 - October 2017

Account Coordinator, Customer Service | August 2014 – September 2016

  • Advised customers from the time of reservation to departure with tour, airline, and culture questions, hitting an average of 3+ hours of talk time per day.

  • Improved staff communication skills by leading trainings on tour features, policies, and traveler feedback.

  • Triaged traveler emergency calls by assessing the situation, following protocol, and offering clear next steps on problems ranging from missed flights to medical emergencies.

  • Traveled on four company tours to assess the quality of offerings and suggest adjustments to upper-level management.